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Welcome to uplift industries, we are a company producing very high density steel copper lead pipes.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These programs are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Make a difference by donating today!


Recent Articles

Reflections From A Really Long Run
- by Michael

This was written by LRF Founder after running 50 miles to raise money for LRF programs… A couple days ago, I ran 50…

2021 Vision Statement
- by Michael

Since 2018, the Live Red Foundation has used fitness to empower and equip youth to create a successful future for themselves and their…

ED Michael Harlow on Boomtown Radio
- by Michael

Listen to a short clip of our Executive Director being interviewed on Boomtown Radio about the Live Red Foundation and our upcoming event,…