The 2 elite races (Youth/Junior Cup & CAMTRI Sprint Cup) bring some of the top professional athletes from all over the world to Richmond. This event is part of the US and international triathlon’s pathway to the Olympics. This creates a unique opportunity as amateur athletes get to race on the same course as these top elites but in their own race. Therefore, young athletes and their families can race and then enjoy watching the best in the sport.
Fun for the Whole Family
The festival is intended for the whole family. The youth races allow local kids age 7-15 to experience the amazing sport of triathlon that fosters a healthy lifestyle. The Super Sprint is a rare opportunity for beginners of all ages to get their feet wet without the intimidation of long distances while also giving experienced racers a chance to test their speed.
True Festival Feel
We provide a true festival feel with 2,000 athletes, families, coworkers, and friends present throughout the day. There is a 2-day expo, food trucks, races for all ages and abilities, and more. There is a large presence of the local Richmond community participating or cheering on the athletes as well as national vendors at the event.
Promotion
The East Coast Triathlon Festival provides a significant opportunity for local and national businesses to promote themselves to participants and their families. Our corporate partners are promoted before, during, and after the event through email communications, social media, race day branding, MC announcements, expo booths, and information given to participants. To learn more about corporate partnerships, visit our partner page.
