The Live Red Foundation is a 501c3 non-profit that exists to empower ALL children. We do this through our free fitness programs which teach eight core life skills to youth in low-opportunity communities. These programs are funded through our premier adult & youth race series which promotes fitness in all communities.
Do you believe in the power of fitness to transform lives? Join us on our mission to give this to every child.
Our programs give children hope.
The Need
39% of Richmond children live in poverty. Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods. But there is hope. Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem. Despite these benefits, children living in poverty are 3x more likely to be inactive. We aim to change that!
Our Program
We use fitness to give children hope. Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty. Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education. These programs are offered at no cost to the children they benefit. Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022. Learn more >
Adult & Youth Races That Fuel Change In Our Community
Live Red Foundation races are high-quality, family-focused events for all ages. We pride ourselves on offering a first-class race experience which is evidenced by our 4.72 approval rating (out of 5) from past participants. In addition to enjoying a safe, fun race, your participation funds Live Red Foundation’s free fitness programs which teach 8 core life skills to children in low-opportunity communities. Sign up today and…
Race with Purpose!
Each Live Red Foundation race you complete in a calendar year earns you a score both towards overall and age group / category placement in the RVA Race Series which includes triathlon, aquabike, duathlon, youth, and run categories. Compete all season long across our entire series to earn points and awards! Learn more about the series >>
