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The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These program are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Adult & Youth Races That Fuels Change In Our Community

Funds raised from event participation and sponsorship are used to provide Live Red Foundation’s free fitness programs which teach 8 core life skills to children in low-opportunity communities.

West Creek Endurance Festival - Feb 26

The West Creek Endurance Festival includes adult/junior non-draft and draft-legal duathlons, a youth duathlon, and a 5k for all ages.  All races are held on a multi-loop course that is closed to vehicular traffic.  Learn More

East Coast Triathlon Festival - Apr 29 & 30

A full weekend of triathlon and running events consisting of 10 different races for all ages & abilities.  Races include youth & adult triathlons, duathlons, and mile run races for all experience levels.  Event also includes elite development races for juniors and u25 athletes.   Learn More

RVA Splash & Dash - Jun 24

Part of USA Triathlon’s National Splash & Dash Series, the RVA Splash & Dash provides a fun, safe introduction to multisport for kids and adults.  The event includes individual races (100 yd swim & 1 mi run) for kids and adults as well as an adult-child relay where parents can race with their children!!  Learn More

Hilbert Off-Road Triathlon - Jul 23

The Hilbert Off-Road Triathlon is an off-road triathlon for all ages from youth to adult.  This event is held at Camp Hilbert, a beautiful venue with a pool and trails located in Goochland, VA.  The race consist of a pool swim, mountain bike on trails, and trail run.  Learn More

Run For Mukhanyo - Oct 18

Run for Mukhanyo is a youth charity run benefiting a Christian school in South Africa as well as Live Red’s free fitness programs in RVA.  Kids of all ages run for 1-hour to raise funds.  The race is a great example of the Live Red Foundation’s model of community empowerment. Learn More

Regency Mile - Oct 29

For the past 14 years, the Regency Mile has been the largest timed youth road race in Richmond.  The event promotes fitness, school pride, and community involvement with a portion of proceeds donated back to area schools’ PE departments.  In addition to the youth race, the event includes races for adults and a huge fall festival with games and more.  Learn More

Create change through fitness in your community

Take Action

GIVE

Make a tax-deductible donation to create change through fitness in your community.

DONATE

PARTNER

Join our team of corporate partners who believe in the power of fitness in their community.

LEARN MORE

VOLUNTEER

Step into the action and volunteer at one of our many events throughout the year.

VOLUNTEER