Slide Empowering youth & communities through fitness How We Create Change Donate


The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These program are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Quality events that drive change in our communities.

Funds raised from event participation and sponsorship are used to host free fitness programs in low-opportunity communities.

East Coast Triathlon Festival - May 2, 2021

A full day triathlon event consisting of 8 races for all ages & abilities.  Races include Junior Elite Cup, Age Group Draft-Legal World Qualifier, & Youth MidEast Regional Champs.  No qualification necessary – all ages and levels welcome. Learn More

West Creek Duathlon #1 - June 6

A run-bike-run event for ages 17 & under.  More details coming soon.

Splash & Dash Series - June/July, 2021

Part of USA Triathlon’s national series, this local swim-run series partners with swim teams to provide kids a safe, fun introduction to multisport.  Each event includes a short swim followed by a short run. The Live Red Foundation organizes 7 Splash and Dash races across 2 cities – choose your city: Learn More

VHBG Youth Triathlon - Aug 14, 2021

Now in its 10th year, The VHBG Youth Triathlon is a beginner-focused youth race with a large impact on the local community. 100% of the revenue from this event goes to the VA Home for Boys & Girls. Over the past 9 years, this race has not only introduced the local community to triathlon but also the kids who reside at VHBG and participate every year. Learn More

West Creek Duathlon #2 - Sept 26

A run-bike-run event for ages 17 & under.  More details coming soon.

Run For Mukhanyo - Oct 6, 2021

Run for Mukhanyo is a charity run benefiting a Christian school in South Africa and the local Youth Life Foundation of Richmond. The race is a great example of the Live Red Foundation’s model of community empowerment. We are training and empowering students from Veritas School in the north side of Richmond to mentor and train kids running in this year’s race. Learn More

Regency Mile - Oct 31, 2021

The Regency Mile, formerly Short Pump Mile, is the largest timed youth road race in Richmond, attracting over 1,300 runners in recent years.  The event promotes fitness, school pride, and community involvement.  Includes a school competition with a portion of proceeds donated back to area schools’ PE departments.  Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.