Slide Empowering youth & communities through fitness How We Create Change Donate


The Live Red Foundation (a 501c3 corporation) uses fitness to empower and equip youth to create a successful future for themselves and their communities.  We do this by offering free fitness programs which teach 8 core life skills to under-served communities.  These programs are funded through our premier kids races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Of these children who live in poverty, statistics show that 84% will remain impoverished by late 20s.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive!

Our Program

We use fitness to give children hope.  Our long-term programs walk alongside children challenging them physically while introducing core life skills such as taking risks, setting goals, self-discipline, perseverance, self-belief, self-control, mindfulness, and owning mistakes.  These program are offered at no cost to the children they benefit. Learn more >>

Due to COVID, our program is currently offered virtually and is available free to all.  Learn more >>

Quality events that drive change in our communities.

Salvation Army Boys & Girls Club Fitness Day - April 4, 2020

A day of fitness activities for children and their parents.  Start the day with a fun run followed by 5 different fitness-focused activities including yoga, basketball, zumba, nutrition, and strength challenges.  Learn More

East Coast Triathlon Festival - May 3, 2020

A full day triathlon event consisting of 8 races for all ages & abilities.  Races include junior elite cup, youth age group, and adult age group races.  The youth age group race is the Mideast Regional Championships.  One of the largest youth triathlons in the country, 42 states were represented last year. Learn More

Splash & Dash Series - June/July, 2020

Part of USA Triathlon’s national series, this local swim-run series partners with swim teams to provide kids a safe, fun introduction to multisport.  Each event includes a short swim followed by a short run. The Live Red Foundation organizes 7 Splash and Dash races across 2 cities – choose your city: Learn More

VHBG Youth Triathlon - Aug 15, 2020

Now in its 9th year, The VHBG Youth Triathlon is a beginner-focused youth race with a large impact on the local community. 100% of the revenue from this event goes to the VA Home for Boys & Girls. Over the past 8 years, this race has not only introduced the local community to triathlon but also the kids who reside at VHBG and participate every year. Learn More

Regency Mile - Sept 27, 2020

The Regency Mile, formerly Short Pump Mile, is the largest timed youth road race in Richmond, attracting over 1,300 runners in recent years.  The event promotes fitness, school pride, and community involvement.  Includes a school competition with a portion of proceeds donated back to area schools’ PE departments.  Learn More

Run For Mukhanyo - Oct 7, 2020

Run for Mukhanyo is a charity run benefiting a Christian school in South Africa and the local Youth Life Foundation of Richmond. The race is a great example of the Live Red Foundation’s model of community empowerment. We are training and empowering students from Veritas School in the north side of Richmond to mentor and train kids running in this year’s race. Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.