The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These program are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Quality events that drive change in our communities.

Funds raised from event participation and sponsorship are used to host free fitness programs in low-opportunity communities.

West Creek Duathlon & Run - Feb 27

The West Creek Duathlon will features 2 different age-appropriate duathlon distances for ages 17 & under as well as a mile running race for both youth & adults.  Learn More

East Coast Triathlon Festival - Apr 30 - May 1

A full weekend of triathlon and running events consisting of 10 different races for all ages & abilities.  Races include Youth/Junior Development Races, U29 National Development Races (EDR), Youth and Adult Age Group Races, & a New Saturday Mile Running Race.   Learn More

RVA Splash & Dash Series - May-Jul

Part of USA Triathlon’s national swim-run series, our local series features races at a variety of pools every weekend from June 4 to July 10 with a large Grand Finale race on July 17.  All Splash & Dash races includes a 100 yd/m swim followed by a 1 mi run and are super kid friendly and tons of fun!  Learn More

Hilbert Off-Road Triathlon - Jun 26

Our only off-road event, this unique off-road triathlon is held at Weinstein JCC’s beautiful Camp Hilbert.  This event features 2 age appropriate distances consisting off a pool swim, off road bike, and trail run.  Learn More

VHBG Youth Triathlon - Aug 21

Now in its 11th year, The VHBG Youth Triathlon is a beginner-focused youth triathlon which has a large impact on the local community.  100% of the revenue for this event goes to the VA Home for Boys & Girls.  Learn More

Run For Mukhanyo - Oct 19

Run for Mukhanyo is a charity run benefiting a Christian school in South Africa and the local Youth Life Foundation of Richmond. The race is a great example of the Live Red Foundation’s model of community empowerment. We are training and empowering students from Veritas School in the north side of Richmond to mentor and train kids running in this year’s race. Learn More

Regency Mile - Oct 30

The Regency Mile is the largest timed youth road race in Richmond, attracting over 1,000 runners in recent years.  The event promotes fitness, school pride, and community involvement.  Includes a school competition with a portion of proceeds donated back to area schools’ PE departments.  Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.