Slide Empowering youth & communities through fitness How We Create Change Donate


The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These program are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Quality events that drive change in our communities.

Funds raised from event participation and sponsorship are used to host free fitness programs in low-opportunity communities.

East Coast Triathlon Festival - May 1, 2022

A full day triathlon event consisting of 8 races for all ages & abilities.  Races include Junior Elite Cup, Age Group Draft-Legal World Qualifier, & Youth MidEast Regional Champs.  No qualification necessary – all ages and levels welcome. Learn More

RVA Splash & Dash Randolph - Jun 19

Part of USA Triathlon’s national series, this local swim-run race includes a 100m swim followed by a 1mi run.  Super kid friendly and tons of fun, this is our first year hosting a race at Randolph pool!  Learn More

RVA Splash & Dash Hallsley - Jul 10

Part of USA Triathlon’s national series, this local swim-run race includes a 100m swim followed by a 1mi run.  This is our 5th year hosting a race at Hallsley, and it has consistently been one of the most popular!  Learn More

RVA Splash & Dash Avalon - Jul 17

Part of USA Triathlon’s national series, this local swim-run race includes a 100m swim followed by a 1mi run.  This is our 6th year hosting a race at Avalon, and it features a parent-child relay as well!  Learn More

West Creek Duathlon - Aug 22

The West Creek Duathlon features 2 different age-appropriate distances for ages 17 & under.  Each race starts with a short run, then bike, and then a second run to the finish line!  Learn More

Hilbert Off-Road Triathlon - Aug 29

A new event this year, LRF is partnering with the Weinstein JCC to host an off-road triathlon at Camp Hilbert.  This event will feature 2 age appropriate distances consisting off a pool swim, off road bike, and trail run.  Learn More

Run For Mukhanyo - Oct 20

Run for Mukhanyo is a charity run benefiting a Christian school in South Africa and the local Youth Life Foundation of Richmond. The race is a great example of the Live Red Foundation’s model of community empowerment. We are training and empowering students from Veritas School in the north side of Richmond to mentor and train kids running in this year’s race. Learn More

Regency Mile - Oct 31

The Regency Mile, formerly Short Pump Mile, is the largest timed youth road race in Richmond, attracting over 1,300 runners in recent years.  The event promotes fitness, school pride, and community involvement.  Includes a school competition with a portion of proceeds donated back to area schools’ PE departments.  Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.