The Live Red Foundation is a 501c3 corporation that was founded to offer free fitness programs, which teach 8 core life skills, to youth in low-opportunity communities. These programs are funded through premier youth races which promote fitness in all communities.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this to every child.

Our programs give children hope.

The Need

39% of Richmond children live in poverty.  Live Red has identified 21 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are 84% more likely to live in poverty as adults and have a life expectancy 8 years shorter than those in high opportunity neighborhoods.  But there is hope.  Children involved in fitness-related activities have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem.  Despite these benefits, children living in poverty are 3x more likely to be inactive.  We aim to change that!

Our Program

We use fitness to give children hope.  Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty.  Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education.  These programs are offered at no cost to the children they benefit.  Our vision is to have programs in every Richmond neighborhood with an opportunity score of 10 or less by 2022.  Learn more >

Adult & Youth Races That Fuel Change In Our Community

 Live Red Foundation races are high-quality, family-focused events for all ages.  Our events have a 4.72 approval rating (out of 5) from past participants.  Plus, you will be doing good by participating – funds raised from event participation and sponsorship are used to provide Live Red Foundation’s free fitness programs which teach 8 core life skills to children in low-opportunity communities.  Join us and race with purpose!

West Creek Duathlon & 5k - Feb 25, 2024

The West Creek Duathlon & 5k includes adult/junior non-draft and draft-legal duathlons, a youth duathlon, and a 5k for all ages.  All races are held on a simple multi-loop course that is closed to vehicular traffic.  This is the perfect race for someone exploring multisport for the first time as well as the experienced triathlete looking for a unique challenge.  Learn More

Earth Day 5k & Kid's Mile - Apr 13, 2024

As part of Chesterfield County’s Earth Day Festival, we will be hosting a family-friendly 5k and kid’s mile run/walk. The event will be held at the Chesterfield County Fairgrounds on Courthouse Rd. This will be a great way to celebrate outdoors and fitness on this special day. Learn More

Innsbrook Mile - May 4, 2024

A part of the East Coast Triathlon Festival weekend, the Innsbrook Mile is a mile race for all ages (youth to adult) on Saturday evening at 4pm.  This slightly flowy, out-and-back course treats participants to a fast mile on a completely closed course that finishes under the infamous ECTF finish line.   Learn More

East Coast Triathlon Festival - May 5, 2024

A weekend of triathlon and running events featuring 10 different races including youth/adult triathlons, duathlons, and mile run races for all experience levels plus elite development triathlons for juniors and u25 athletes.  The adult tri is the 2024 VA State Championship, and this event hosts athletes from over 40 states and 5 countries every year!  Learn More

RVA Splash & Dash - Jun 29, 2024

Part of USA Triathlon’s National Splash & Dash Series, the RVA Splash & Dash provides a fun, safe introduction to multisport for kids and adults.  The event includes individual races (100 yd swim & 1 mi run) for kids and adults as well as an adult-child relay where parents can race with their children!!  Learn More

VA Super Triathlon - Jul 21, 2024

A fun, unique spin on the traditional sprint triathlon. We took a sprint triathlon and broke it up into five mini triathlons (125m swim – 2.4mi bike – 1k run) which are completed back-to-back.  Youth participants will complete just two loops of the same course.  This format is super spectator friendly!   Learn More

RVA Sprint Triathlon - Aug 25, 2024

Richmond’s only pool sprint triathlon, this race is set in beautiful Rockville, VA and features triathlon, duathlon, and aquabike options for adults as well as a Splash & Dash for kids.  Perfect for the beginner triathlete with the pool swim but also the seasoned athlete!   Learn More

Robious Landing Triathlon - Sep 29, 2024

Staged at the beautiful Robious Landing Park in Chesterfield, VA, this course treats participants to a fast downriver swim, flat out-and-back bike, and exciting run on trails and neighborhood roads.  There is also a Kid’s Triathlon for ages 15 & under that is contained completely on closed roads and trails.  Learn More

Run For Hope 5k - Sep 14, 2024

Run For Hope is one of our partner races to benefit the Salvation Army Boys & Girls Club mission to provide every child a safe, nurturing, and supportive community to call their own!   This event includes a timed 5k & 1-mile fun run/walk.  Learn More

Run For Mukhanyo - Oct 16, 2024

Run for Mukhanyo is a youth charity run benefiting a Christian school in South Africa as well as Live Red’s free fitness programs in RVA.  Kids of all ages run for 1-hour to raise funds.  The race is a great example of the Live Red Foundation’s model of community empowerment. Learn More

Regency Mile - Nov 3, 2024

For the past 15 years, the Regency Mile has been the largest timed youth road race in Richmond, but we now have youth & adult races.  The event promotes fitness, school pride, and community involvement with a portion of proceeds donated back to area schools’ PE departments.  This event also includes a huge fall festival with games and more.  Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.