The Live Red Foundation (a 501c3 corporation) exists to bring life to individuals, families, and communities through fitness, despite socioeconomic obstacles. We do this by offering events, training, education, and scholarships that provide opportunity, guidance, and empowerment. Our focus is youth but our reach expands to all ages.

Do you believe in the power of fitness to transform lives?  Join us on our mission to give this power to as many people as possible!

With the mission to bring life to individuals, families, and communities, we do four things with excellence:


We partner with schools, organizations, and communities to provide education on fitness, nutrition, and endurance sports.


We bring endurance events to communities with the goal of providing youth the opportunity to experience fitness. Events include adult and family competitions.


We provide financial assistance for youth to train, race, and enjoy fitness who otherwise would not be able to do so due to financial limitations.


We provide training in the form of clinics and partner with our coaching partners to provide endurance and fitness training for youth and communities.

We produce quality events that provide opportunities for the community to celebrate fitness:

East Coast Triathlon Festival

A full day triathlon event with races for all ages beginner to elite. Now in its 7th year, the festival includes 4 race categories split into 9 individual races: Professional,  junior elite, youth age group, and mixed relay. Last year, we had 42 states and 12 countries represented. Learn More

Splash & Dash Series

Part of USA Triathlon’s national series, this local swim-run series partners with swim teams to provide kids a safe, fun introduction to multisport.  Each event includes a short swim followed by a short run. The Live Red Foundation organizes 7 Splash and Dash races across 2 cities – choose your city below:

Richmond | Hampton Roads

VHBG Youth Triathlon

Now in its 8th year, The VHBG Youth Triathlon has had a large impact on the local community. This event is a fundraiser to the VA Home for Boys & Girls with 100% of the revenue going to VHBG. Over the past 7 years, this race has not only introduced the local community to triathlon but also the kids who reside at VHBG and participate every year. Learn More

Run For Mukhanyo

Run for Mukhanyo is a charity run benefiting a Christian school in South Africa. The race is a great example of the Live Red Foundation’s model of community empowerment. We are training and empowering students from Veritas School in the north side of Richmond to mentor and train kids running in this year’s race. Learn More

Create change through fitness in your community

Take Action


Make a tax-deductible donation to create change through fitness in your community.



Join our team of corporate partners who believe in the power of fitness in their community.



Step into the action and volunteer at one of our many events throughout the year.