The Live Red Foundation is a 501c3 non-profit that exists to empower ALL children. We do this through our free fitness programs which teach eight core life skills to youth in low-opportunity communities. These programs are funded through our premier adult & youth race series which promotes fitness in all communities.
Do you believe in the power of fitness to transform lives? Join us on our mission to give this to every child.
Our programs give children hope.
The Need
30.1% of Richmond children live in poverty. Live Red has identified 22 neighborhoods in Richmond that score 10 or lower (out of 100) in childhood opportunity (using data from diversitydatakids.org). Children in these neighborhoods are statistically 84% more likely to live in poverty as adults and have a life expectancy 6 years shorter than those in high opportunity neighborhoods. But there is hope. Children involved in fitness-related activities with strong mentors teaching valuable life skills have a greater chance of success through improved social skills, self-discipline, confidence levels, & self-esteem. Despite these benefits, children living in poverty are 3x more likely to be inactive. We aim to change that!
Our Program
We use fitness to give children hope. Our programs walk alongside children challenging them physically while introducing core life skills such as goal setting, empathy, self-belief, mindfulness, self-control, positive risk taking, resilience, and honesty. Families depend on Live Red to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education. These programs are offered at no cost to the children they benefit. Since our beginning in 2018, we have served all 22 low-opportunity neighborhoods in Richmond and empower over 7,000 participants in our programs annually. Learn more >
Adult & Youth Races That Fuel Change In Our Community
Live Red Foundation races are high-quality, family-focused events for all ages. We pride ourselves on offering a first-class race experience which is evidenced by our 4.72 approval rating (out of 5) from past participants. In addition to enjoying a safe, fun race, your participation funds Live Red Foundation’s free fitness programs which teach 8 core life skills to children in low-opportunity communities. Sign up today and…
Race with Purpose!
Each Live Red Foundation race you complete in a calendar year earns you a score both towards overall and age group / category placement in the RVA Race Series which includes triathlon, aquabike, duathlon, youth, and run categories. Compete all season long across our entire series to earn points and awards! You must complete 2+ races to be included and your top 2 scores will count towards your series ranking in overall (tri only), age group, and athena/clydesdale categories. View standings / results below:
2025 Standings
Adult Tri | Adult Du | Adult Aquabike | Youth Tri | Youth Du | Run
