For thirteen years, Endorphin Fitness has seen fitness be a catalyst for positive change in individuals and communities. The Live Red Foundation (a 501c3 corporation) was born out of the founder of Endorphin Fitness’ desire to offer this positive change to more individuals and communities, despite socioeconomic obstacles. The Live Red Foundation exists to bring life to individuals, families, and communities through fitness. We do this by bringing events, training, education, and scholarships to communities which provide opportunity, guidance, and empowerment to BE MORE. Our focus is youth but our reach expands to all ages.

Do you believe in the power of fitness and endurance sports? If so, will you join us on our mission to give this power to as many people as possible?


With the mission to bring life to individuals, families, and communities, we do three things with excellence:

EDUCATION: We partner with schools, organizations, and communities to provide education on fitness, nutrition, and endurance sports.

EVENTS: We bring endurance events to communities with the goal of providing youth the opportunity to experience fitness. Though predominantly youth events, we believe our impact is heightened when parents are involved as well so most of our events include adult and family competitions.

SCHOLARSHIPS: We provide scholarships for youth to train, race, and enjoy fitness who otherwise would not be able to do so due to financial limitations.

TRAINING: We partner with our coaching partner, Endorphin Fitness, to provide science-based endurance and fitness training for youth and communities.

Your contributions make all of this possible.

Partner with The Live Red Foundation and positively impact your community while receiving valuable marketing exposure for your organization through three means:

East Coast Triathlon Festival Race Sponsorship

  • Richmond’s largest triathlon event (attendance around 1,500 youth and adults)
  • Receive direct exposure via race day branding, web, social, email, and more.

Live Red Foundation Partner

  • Recognized as one of the Live Red Foundation contributing partners.
  • Branding and acknowledgment through social media, web, and events.

Endorphin Fitness Community Partner

  • As a Live Red partner, you also receive exposure through our coaching partner.
  • Coach of 300+ active youth & adults with average family income of $112,000
  • Team of coaches regarded as endurance/fitness experts.
  • 5000+ e-newsletter subscriber list and 2800+ Facebook fans
  • Corporate wellness programing options for all Live Red Foundation partners.